In the final semester of EVC, we worked as a class to develop, plan, promote, and execute a campaign which we called "Give Back to Nature." We designed it as a way to get people to think about how they can thank nature for all the things that it gives them. This concept was based on the theme of reciprocity that came up again and again throughout the many workshops lead by members of various Indigenous communities on this land we call Canada. We set up a station at the Fall Walks Festival at Rouge National Urban Park in Toronto, ON and asked people to think about the things that nature gives to us and that we are thankful for, write or draw them on a piece of paper and tie it to our installation to visually demonstrate how much we take from nature.
I took on the role as the head of the design team for Give Back to Nature, so I had some influence on all of the design content for the campaign, but my main task for the Give Back to Nature branding team was to come up with a logo and guidelines for its use. Below are my preliminary sketches, a jumbled mess of re-workings and colour variations of the concept I chose to move forward with, the final logo design, guidelines for its use, and finally, some photos/examples of the logo in action!
Sketches for Give Back to Nature campaign logo. I was determined to incorporate either an infinity symbol or a circle as prominent elements, as well as one element of nature and one element of humanity, each represented equally
Logo ideas and variants for the "Hand-Leaf Infinity" logo design
Final colour logo design for the EVC "Give Back to Nature" campaign
Logo use guidelines
Thank-you postcard handed out to participants
EVC Give Back to Nature tent with banner and poster
Photos of the Give Back to Nature campaign logo in action